Sony a7 III body drops to $1,398 on Amazon in limited-time deal

Amazon has dropped the price of the Sony Alpha a7 III body to $1,398 as a short-term promotion, with the listing marked a "limited-time deal" and showing Prime shipping and free returns. The retailer’s displayed typical price on the listing is $1,698, so the new figure represents a $300 discount, or about 18% off the usual listing. B&H is listing the body at the same $1,398, and Sony’s official US store shows a price of $1,399.99.

The a7 III is now more than eight years old, but its core feature set still makes it useful for photographers and for basic professional video work. The camera packs a 24.2MP full-frame backside-illuminated Exmor R CMOS sensor and uses 693 phase-detection autofocus points. It can shoot continuously at up to 10 fps, includes five-axis in-body image stabilization, and provides dual SD card slots for recording flexibility.

On the video side, the a7 III records UHD 4K at up to 30 fps and, in its 24p recording modes, uses "full-pixel readout without pixel binning." Internal recording is limited to 8-bit and the camera does not offer a 4K 60p option, which is one of the areas newer models have improved.

Sony’s more recent Alpha cameras add advanced video tools, upgraded autofocus and newer processing engines. For context, the a7 IV is listed at $1,998 and the a7 V at $2,898 on Amazon, according to the same pricing snapshot. Compared with the a7 III’s original launch price of approximately $2,000, the current $1,398 listing represents roughly a 30% reduction from its debut cost.

Amazon is also showing an a7 III package that includes the Sony FE 28–70mm zoom lens. That bundle is listed at $1,598, which is about $200 more than the body-only price; the separate list price for the FE 28–70mm on Amazon is shown as $448 in the same feed. If you prefer to buy a body alone, the $1,398 figure is the body-only amount displayed on the Amazon and B&H pages.

The a7 III’s mix of stills performance and basic video capabilities—good low-light sensor, solid AF coverage, in-body stabilization and a reasonable continuous shooting rate—help explain why this model still appears in retailer lineups and in promotional pricing. However, shooters who need internal 10-bit recording, 4K 60p, or the most up-to-date autofocus features will find those options in later Alpha models.

If you’re watching prices, the current Amazon listing is presented as temporary, and the retailer’s page includes Prime shipping and free returns information. B&H’s matching $1,398 listing and Sony’s $1,399.99 store price give buyers a clear set of online price points to compare.

This pricing snapshot comes from the retailers’ listings on 2026-10-11 and reflects the figures shown there on that date. As always with discounted product listings, double-check the final price and the terms on the retailer page before placing an order.

For readers who want the headline details: Amazon has the a7 III body at $1,398; a body-plus-28–70mm kit is visible at $1,598; B&H lists the body at $1,398 and Sony’s store shows $1,399.99. The camera’s core specifications remain the 24.2MP full-frame Exmor R sensor, 693 phase-detection autofocus points, up to 10 fps continuous shooting, five-axis in-body image stabilization, dual SD card slots, and UHD 4K video at up to 30 fps with internal 8-bit recording.