Blackmagic raises prices across 36 products, biggest jump hits ATEM 4 M/E Constellation IP Plus

Blackmagic Design has pushed through price increases across a wide portion of its lineup, affecting 36 products in total. The announcement covers a mix of switchers, IP conversion and high‑capacity storage and recording hardware rather than a single family.

Among the categories named in the company's revision are ATEM switchers, SMPTE 2110 and 100G IP equipment, Cloud Store storage units and HyperDeck recorders. The steepest single change landed on the ATEM 4 M/E Constellation IP Plus — the company quoted that change "from about $13,000 to $20,000." Blackmagic linked the series of revisions to rising component expense, summing up the cause as "all blamed on memory costs."

According to the notice, the reworked list prices are effective immediately. That timing matters because, at the time the report was written, many dealer listings still displayed older pricing, so buyers checking retail pages may see a mix of values and should confirm current lists with vendors before ordering.

The move touches both production hardware used in live production and back‑end IP and storage products. ATEM switchers are used widely in broadcast and live event workflows, while SMPTE 2110 and 100G connectivity gear is aimed at facilities moving to IP infrastructures. Cloud Store devices serve teams that need local, networked capture and sharing, and HyperDeck units are used for on‑set recording and playback.

Blackmagic has not published a detailed price table for every affected SKU in the notice quoted here, so purchasers and rental houses should check product pages or contact suppliers for updated quotes. Given the scope of the change — spanning switching, IP conversion, storage and recorders — the impact will be felt across several production departments that rely on Blackmagic hardware.

For teams budgeting new projects or planning upgrades, the immediate nature of the price change creates a narrower window to lock in older pricing if sellers still have legacy listings. Buyers weighing a purchase should verify current dealer prices and be prepared for higher list figures going forward.

Blackmagic’s public explanation ties all the adjustments to memory-related cost pressures. Beyond that rationale, the company did not provide additional detail in the notice used for this report.